Key art, also known as key visual is the artwork which is repeated across media such as posters, print, television and digital advertisements, streaming or download thumbnails, and game or film DVD/Blu-Ray box covers.
In the words of designer David Byrd, Broadway key art must “first, catch the eye; second, establish mood; and third, impart a quick message.” A great place to start is to think about posters you like, regardless of similarity to your show, or even industry.Aug 10, 2017
Key art in layered format. That means the text and other elements must be in separate layers from the background (Photoshop PSD format preferred; PC versions of fonts need to be included)Mar 31, 2014
With anime, it requires the assigning of one or several of the main artists on the show, careful planning and sketching, input from the director and producer(s), and the approval of the production committee. The key art is the show's best foot forward: an early sign to fans what to expect.Mar 24, 2017
A Keyframe concept is a concept illustration of a “Key Scene” from the movie script that is usually used to convey the feel, style or look of a specific scene. Think of Keyframes as important moments in the story that are usually drawn by the storyboard artists.Aug 26, 2020