- The first three characters that were unveiled and used to promote the game were Son Goku, Monkey D. Luffy, and Toriko. Also in December, it was announced that fans could vote for some of the characters that they want to be included in J-Stars Victory Vs. Naruto Uzumaki joined the list of playable characters in March 2013.
- In September, Taro Yamada was disclosed as playable, while Jaguar Junichi will be a support-only character. The first playable demo of J-Stars Victory Vs was available at the 2013 Tokyo Game Show. The year's 45 issue of Weekly Shōnen Jump announced the playable character Medaka Kurokami and the support character Misogi Kumagawa.
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